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My best client called me up one day. "I can't stand the real estate search form on my site. I want to change the acreage search box, change the layout of the search fields, let users search the text of a listing for potential short sales, and a whole lot more." It's my worst nightmare...saying no to requests like this. With most IDX providers, you pretty much take what you get on their search forms, and that's it. So for two long years, I had to tell my best client "No, you can't do that." (We continued to work together because I got his site to #1 on Google...but that's a story for another day...)
Now, with Expert IDX®, I've been thrilled to tell him "Absolutely...you can do that. And that. And that. In fact, you'll be amazed at the customization you can make to your IDX search right from your control panel."
You see, IDX search comes from third party data services, and the one I was using–which I chose primarily on the basis of search engine optimization features–gave very limited customization ability. Not anymore. Now, through Expert IDX®, I can offer my clients the Ferrari of IDX search without breaking bank. And you know what? It's even better for SEO, because all of the IDX data appears on your own domain. That means your visitors never have to navigage away from your site to search the MLS. And they never need to search the MLS within those clumsy little framed windows on your site. Best of all, they can get updated property alerts from you without any extra service add-ons or fees. It's all built into your IDX marketing platform. Get Started... |
